I have never been able to care about most American Sportsball. I can get into European football, and at time American Football, but things like Baseball, basketball and hockey are just not that exciting for me.
On the other hand, I do get excited about Muppets. And Since Disney owns the Muppets and Disney owns ESPN, they are going to use the former to attempt to direct me to the latter.
Below, two more slots, starring Bunson and Beaker and Kermit and Piggy.