New Ben&Jerry’s Flavors

If it’s the end of summer, then it must be time for a new round of Ben&Jerry Ice Cream flavors to finally reach my grocery freezer.

I was at the supermarket over Labor Day and saw not only Last Night Snack (the Jimmy Fallon Flavor) Red Velvet Cake, Fair Goodness Cake, Clusterfluff (which I noted on their website is called “What a Cluster”) and Bonnaroo Buzz. Apparently this year, chunks of cake in your Ice Cream are in.

But then today, I saw this:

From the NPR write up (because it was the most appropriate one to use.)

Ben & Jerry’s announced today that “Schweddy Balls” ice cream is on its way to store shelves across the country.

As we explained in June, “in case you don’t get the reference, the skit is a hilarious commentary on NPR’s, um, uniquely soothing sound. [Alec] Baldwin plays Pete Schweddy, a guest on a fake NPR show called Delicious Dish. Pete makes holiday treats like cheese balls, popcorn balls, rum balls and his famous Schweddy balls. The skit is an exercise in double entendres.”

We talked to Ben & Jerry’s spokesman Sean Greenwood and asked him, “What are you guys thinking?” We were imagining someone who’s never seen the skit walking the grocery aisles and stumbling on the flavor.

Greenwood laughed.

“We’ve always been a company that has had a sense of humor,” he said. Sometimes, he said, they spend time discussing serious business and other times “we just do fun.”

“This is just plain silly,” he said. And it tastes pretty good, he promised.

The flavor is made up of “vanilla ice cream with a hint of rum and is loaded with fudge covered rum balls and milk chocolate malt balls.”

It’ll be available for a limited time in about 30 percent of stores that carry Ben & Jerry’s ice cream.

Thanks NPR. I don’t know about the rest of you, but I can’t WAIT for this one to show up. This might be the best flavor they’ve created since Creme Brulee.



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