PreFall 2016: Erdem

After last week’s spate of those attempting to transcend the concept of the Pre Collection by sheer force of will, it was something of a relief to hear Erdem Moralioglu embrace the concept. In his words, the runway collection was of the moment, whereas the pre collection, because it was aimed at selling and sitting on the racks far longer than either the “Spring” or “Fall” counterparts, was supposed to be more timeless.


If by “timeless,” one means “romantic.” But the romantic, vaguely bohemian vibe has been the designer’s bread and butter since starting in this business ten years ago, and has served him well. These are definitely the paired down versions of the more over the top looks–well somewhat. As you can see above, there were points where one could have called this a fringe festival.  But it was still a delightful collection, and one that would have worked in 2009, 2016, and maybe even in 2022. And in this industry, that’s more timeless than most.

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