For those who are not deep in the Fashion industry, one might mistake New York Fashion Week for the only fashion week currently going. Those who might know a little more will know about London, Milan and Paris, but mostly because those are the big three that happen outside of the US, and the four together back to back make up the central “Big Four” of “fashion month” where the biggest named designers aspire to reach.
But in truth there is fashion weeks all over the damn planet, and in almost every country you can name. The larger of these are usually sponsored by–you guessed it Project Runway fans!–Mercedes Benz. In fact, Mercedes-Benz Fashion Week New York is actually only one piece that makes up the whole of New York Fashion Week, which is a conglomerate of branded and indie sponsored fashion shows. MBFW’s other major sponsored Fashion Weeks include Berlin, Australia, Georgia, Russia, Istanbul, Mexico, plus Miami Fashion Week in the US.
I bring this up, because Australia’s fashion week was last weekend, and Mercedes Benz scored a rare coup, getting Peter Copping to bring the Oscar de la Renta brand down under to present their Spring/Summer 2017 line. Most American sites glanced over it–there is the assumption we’ll see it rerun in September after all, but for the Australians, plus those who hold lesser noticed Fashion Weeks, it was a big deal to have such a huge name arrive, fifty outfits strong, and tailored towards their own fashion needs. The collection certainly spanned the gauntlet, from office like daywear suits through to the final wedding gown that is the traditional closer for many brands.
The full line is below. I am curious to see how much of this is the same when we reach Spring 2017 RTW in a few months time on this side of the planet.