Those who take the off-season collections as seriously as they do the Spring and Fall are far more likely to turn out full on runway productions. But not just any runway productions! This is after all “Resort.” The entire point of the exercise is to transport the people looking at the clothes to fantasies of vacations in exotic locales and destination getaways. there, why would one not then hold said runway show in an exotic locale?
There are several who ascribe to this method, complete with flying out the fashion press to said locales. Chanel, Dior, and Louis Vuitton are the major three who seem to get a kick out of one upping each other–even if that “exotic locale” was once famously Brooklyn.
Over at Vuitton, the choice this year was to fly everyone to Brazil. (No word if Zika shots, or at least free mosquito repellents, were provided.)Rio has been desperately trying to force its way into the list of “World Class” cities, first hosting the World Cup in 2014 and now supposedly the Summer Olympics in a few months. (No word about Zika shots or mosquito repellent being provided there either.) Held at the Oscar Niemeyer–designed Niterói Contemporary Art Museum, one might have though art or transformation would have been the theme of the afternoon. but no, between football/soccer and the Olympics, things took a predictably sporty turn.
Sporty is not exactly what one expects from designer Nicolas Ghesquière but then again, Ghesquière has been pushing the Vuitton brand in brand new directions since taking over a few seasons back, so it’s only right that he also push himself. That pushing also saw the collection go as close to bodycon as either brand or designer has dared so far in their work to date, and the overall impression is that, as long as one returned healthy, there’s far more places for everyone to grow.
The full collection is below.