Jeremy Scott finally got serious over at Moschino. Well, serious for Moschino, anyway. Season after season, the collections Scott has put out have been gimmick upon gimmick. From evening gowns with covered with the Moschino name stylized to resemble to Coca-Cola brand, to a catwalk of Spongebob daywear, to last year’s straight outta the package Barbie collection, Moschino is always telling elaborate jokes with his runways.
So when it was announced he too would join the group of resort wear collections putting on full runway presentations, the only question was what would the joke be this time? Instead what we got was not only a seriously fun collection, but a serious way to make having a runway presentation for resort make sense.
The theme was still playful, over the top and colorful–an ode to psychedelic glamour. But it wasn’t just a Resort Collection for women. Scott combined his Resort collection (46 looks) with his Men’s Collection (21 looks.) It was a savvy move that force people to pay attention to both lines.
Even as the world of Women’s fashion has gone online and into a far more public sphere than the old guard was ready to handle, Men’s fashion has lagged behind, due to a combination of men being seen as clothes horse dandies and good old fashion sexism. Especially in this day and age when quick turn around are expected,. many times the male fashion line from a designer will basically be a companion collection to what they showed for women only a few weeks prior. That Scott chose to walk the two shows together both gave him a nice long show of outfits (67 in all), as well as bringing awareness to his men’s line. Well played.
The full collections–in the order they walked, so the men’s looks are interspersed with the women’s looks–are below.